File Under: Hot Dates – Negroni Week!

Jacques Bezuidenhout serves Negronis at Campari's bar at the 2013 MCC Gala. (Image courtesy M Booth)

Jacques Bezuidenhout serves Negronis at Campari’s bar at the 2013 MCC Gala. (Photo by Virginia Rollison)

As the first steamy heat wave of the season descends on NYC, you’ll likely be reaching for a refreshing quaff to revive your tastebuds. Coincidentally, Imbibe Magazine has dubbed this week Negroni Week, May 27 to June 3. Not only will the classic Italian cocktail (1:1:1 ratio of gin, Campari and sweet vermouth) do the trick of cooling you off, but a handful of local bars (and nearly 100 across the country) will donate $1 from each drink sold to a charity of their choice.

In Brooklyn, participating bars include Maison Premiere (Charity Water) and Huckleberry Bar (charity TBA), while in Manhattan, PDT (American Red Cross) and Amor y Amargo (Barman’s Fund) are pitching in. Naturally, bartenders are putting their own twists on the drink, using a variety of gins, vermouths and bitter aperitifs. Huckleberry’s take is a summery, delicate version including Carouun Gin, Cocchi Americano Rosa, and Salers Aperitif ($10).

Speaking of Campari, the bittersweet aperitif threw an invite-only Bartender’s Bash during the Manhattan Cocktail Classic at the swanky McKittrick Hotel’s Gallow Green. Bar industry insiders swarmed the event, where delectable Campari concoctions were being served, but everyone was left talking about the brand’s innovative Negroni Sbagliatos in a can. While sadly not for sale on store shelves, you can make your own fizzy, low-alcohol version of the Negroni at home:

Negroni Sbagliato

1 oz. sweet vermouth
1 oz. Campari
1 oz. lightly sparkling wine (Prosecco)

Combine vermouth and Campari in an ice-filled glass. Top with sparkling wine, stir to combine and garnish with a slice of orange.

Canned Negronis. Photo by Virginia Rollison.

Campari’s genius canned Negronis. Photo by Virginia Rollison.

4 thoughts on “File Under: Hot Dates – Negroni Week!

  1. Pingback: Little Red’s Mistake | The Straight Up

  2. Pingback: Weekly Cocktail #53: The Siesta « Putney Farm

  3. Pingback: Weekly Cocktail # 54: The Putney Farm Negroni « Putney Farm

  4. Pingback: The Negroni | vinotekablog

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