With all of the hubbub [brouhaha? hullabaloo?] reverberating from last week’s Repeal Day Ball, I didn’t have time to report on the Absolut Exceptional Experiences bash held in NYC earlier this month. Hundreds of [highly attractive, I must say] guests packed into a warehouse event space at 508 W. 37th St. to witness Absolut’s launch of its new ad campaign photographed by Ellen Von Unwerth and featuring celebs such as Kate Beckinsale and Zooey Deschanel.
Drinks included Absolut and tonic, the Absolut Citron cosmo, the Absolut bloody mary, and the Absolut Mandarin crush. There was no lack of entertainment, as scantilly-clad ladies danced on stages designed to look like live versions of the new ads while intermittent performances (woman on stilts, for instance) went on throughout the evening.
Giuseppe Gonzalez and Richard Boccato of Dutch Kills were featured at a satellite bar, mixing drinks with Absolut Citron, Mandarin, and Peppar for a sizable crowd. Contemporary Cocktails managed the bar service and staffing, and everyone seemed to be having a blast.
According to The New York Times, Absolut, sold under the umbrella of Pernod Ricard USA, is planning to introduce ads in collaboration with director Spike Jonze next year. Let’s hope there’s a party for that, too!