File Under: Label Porn


Let’s see, Diddy has Ciroc, Lil’ Wayne has Halo Champagne, so why wouldn’t Ludacris get in on the hip hop-spirits brand love affair? Launching this month, Conjure Cognac is a collaboration between Chris “Ludacris” Bridges and renowned cognac house, Birkedal Hartmann. Reportedly, Ludacris is a connoisseur of fine cognac and he tasted more than 40 blends before deciding on a cognac that would appeal to the urban market.

Who knows how it will taste, but what’s interesting is that the bottle designed by Margot Hallac for Barker DZP manages to marry both the sophisticated allure of classic spirits and the bootylicious world of hip hop. I’m sure it won’t be long before someone requests this as their wallpaper.

“Woke up the next morning and all I can remember
Was taking shots and tippin the bartender
Surrender to the women end up bringin me home
Cause she started lookin better every shot a Patron”

–Ludacris, “One More Drink” (2008)