Last week, Tanqueray Gin launched a new campaign at The Green Building in Brooklyn (the same location as last year’s Holiday Spirits Bazaar) featuring an impressive celebrity roster. “Tonight We Tanqueray” is all about making the most of the first drink of the night, and grabbing it “by the junipers,” so to speak. Featuring red carpet appearances by Idris Elba (Thor, The Wire), Michael Pitt (Boardwalk Empire), model/singer Karen Elson and singer Aloe Blacc, it was quite an exciting evening for Carroll Gardens.
The packed crowd sipped gin and tonics, French 75s, and frozen Negronis, among other cocktails mixed by bartenders from bars such as 1534, Death & Co. and Milk & Honey. Aloe Blacc performed a soulful set with a live band, debuting his single “Tonight Downtown,” written especially for the Tanqueray campaign. Check out a short film from the campaign and more information at tanqueray.com.